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Each piece of content needs its own marketing plan
An interview with Jay Baer about B2B marketingToday I am talking to Jay Baer and discussing his vision on B2B marketing. Jay Baer is a social media and content marketing strategist, president of...
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The 3 keys to successful sales enablement programs
A while ago Shimon Ben Ayoun (Managing Partner at spotONvision) spoke to Lisa Redekop. Lisa is Global Head of Sales Academy, Learning & Enablement at Thomson Reuters. Lisa leads the global sales...
View ArticleB2B marketers need a new marketing mix
What priority does data quality have in your marketing strategy? Recently, Shimon Ben Ayoun interviewed Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the...
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The 5 main reasons for marketing automation in B2B
According to Forrester Research, in 2015, CEOs will demand a detailed ROI report that shows how marketing contributes to revenue generation or other business objectives. A proven way to illustrate...
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4 habits that make ‘top marketers’ stand out from the rest
Although many marketers have taken steps to monitor marketing performance in their organizations, not all of them manage to create value with this initiative yet. So what is the difference between...
View ArticleMarketing Change Management – Like it or not, you have to figure it out
About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us.His main...
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Marketing automation: increasing the number of qualified leads
In a previous article, we discussed how marketing automation is helping B2B marketers overcome one of their biggest challenges: relevant engagement with their target audience. The second biggest...
View ArticleGame change in B2B: the way to a customer-minded organisation
The B2B Marketing Forum will be held on March 17th in Utrecht. Marije van Donselaar, Marketing Strategy Manager at Nuon Business in The Netherlands, will be one of the speakers. Her conviction is that...
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The modern marketer: marketing no longer a cost center
The Economist recently published the report ‘The rise of the marketer: driving engagement, experience and revenue.’ It is a survey of CMOs worldwide which looks at the way marketers perceive the...
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The new marketer: Transformation of marketing has the biggest effect on the...
Marketers have seen their jobs change quickly in the last few years. This transformation continues and is even becoming more accelerated. According to the recent research report ‘The rise of the...
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